We are a beauty, wellness and lifestyle editorial led by people of colour

We fuel the confidence of People of Colour to navigate the beauty, wellness, and lifestyle ecosystems with informed choices and self-belief. Our diverse, curated platform empowers you to rewrite your own definition of vibrant, fulfilling living.

black woman smiling with eyes closed

Skin of Colour, Celebrated

From melanin-rich glows to sun-kissed hues, we explore the unique challenges and joys of caring for skin of colour, featuring expert insights from POC dermatologists across the globe.

We delve into skincare, haircare, and makeup tips tailored specifically for skin of color, including Black skin, Indian skin, Latina, and Arab skin. We challenge conventional beauty standards and redefine what it means to be beautiful.

Keep reading below for our melanin-skincare edit which features world-leading experts in skincare for darker skin tones.

Wellness with a Global Soul

We explore holistic health practices that nourish the mind, body, and spirit. From ancient Ayurvedic wisdom to modern mindfulness techniques, we offer a diverse palette of wellness tools for a life of balance and well-being.

woman carrying a back pack smiling

Living Local, Living Globally

Discover the world through the eyes of local POC travel experts. Our "Live Local" series takes you on immersive journeys, unearthing hidden gems and cultural treasures in destinations around the globe.

doctor smiling while talking to patient

POC Experts lead the conversation

We take your health and wellness as seriously as we take our own which means we always speak to experts in the field when bringing you advice.

We strive to feature POC experts in our content, spotlighting POC dermatologists, aestheticians, medical and industry experts who live around the world. Below are some of the experts we have featured in our content.

black woman wearing a purple coat talking to a microphone

Empowered Voices, Inspiring Journeys

Discover the game-changers in the POC beauty, wellness, and lifestyle space.

We shine the spotlight on the remarkable founders and businesses spearheaded by people of color in the beauty, wellness, and lifestyle industries globally. We champion their creativity, resilience, and entrepreneurial spirit, paving the way for a more inclusive and diverse landscape.

black woman singing while holding a microphone

We peel back the red carpet and delve into the real-life beauty routines and wellness secrets of your favorite POC celebrities. Get ready for relatable tips, inspiring journeys, and refreshingly honest takes on what it means to be beautiful, inside and out.

Celebs Get Real

Join the Movement

The Beautiful Societies is more than just a magazine; it's a community. We invite you to explore our vibrant pages, connect with like-minded individuals, and share your own stories. Let's celebrate the kaleidoscope of color that makes us who we are, together.

Our Team

We're a passionate collective of writers, editors and content creators, united by our commitment to representation and empowerment. Our diverse backgrounds and experiences fuel our creativity, ensuring that every story we tell resonates with authenticity and heart.

Founder

Operations

Yethmini Perera

Writer

Writer

Writer

Writer

Writer

Our founder is Deepa Somasunderam. She qualified as a barrister and practiced international law in the Hague and London for a number of years before launching The Beautiful Societies. 

Her goal is to bring you well-researched, high-quality, expert-driven content to answer all your beauty, wellness and lifestyle questions. She grew up in Colombo, Sri Lanka and lives in London.

Our Founder

  • Our content is reader-centric. We know your busy with work, family and well - life stuff. We won’t waste a second of your time with nonsense content. All our content has been selected intentionally and with one purpose: educate, inspire and empower YOU. If you have any questions about our content or any beauty & wellness queries you need answered, email us at hello@thebeautifulsocieties.com

  • Wherever you are in the world, we are here for you. We want you to feel seen, heard and connected wherever you are. Cool products, world-class experts, disruptive brands and emerging technologies are everywhere.

  • When answering your beauty questions, we always speak to expert leaders in the field such as board certified dermatologists, established aestheticians with a proven track record and qualified medical professionals. We ensure the information we share is authentic and meaningful, by citing credible external sources when appropriate.

Editorial Guidelines

  • We don’t want to waste your time so we will always get straight to the point. Right now, we are not selling anything on our website (no affiliate links either) and we will let you know if that changes. If we are ever publishing sponsored content, we will tell you. If we are paying someone for information, we will tell you that as well. 

  • We promise to bring you diverse content. And yes that means diverse and inclusive imagery. But it also means featuring POC experts, POC owned brands and interviews with POC breaking into different industries. Importantly, we want to reflect all aspects of who you are: nationality, gender, caste, tribe, religion, disabilities and this is central to our content. 

  • We will review our content regularly to keep it up to date as possible but do reach out to us if you get there first. You can email us (hello@thebeautifulsocieties.com).